Communications Intern, Sandbox Industries

This coming May will mark my second year anniversary of working with Sandbox Industries. Sandbox is a startup foundry based in Chicago’s West Loop; it involves a lot of moving parts, including managing the Blue Cross Blue Shield Venture Fund, as well as Excelerate Labs, an incubator, but I work with the Foundry, which internally creates and invests in businesses. Working with startups the past two years has given me a lot of insight into the process, and also taught me how to be resourceful and hustle.

In Summer 2011, I began working with the Social Media and PR team. I assisted with social media for Lost Crates, a subscription stationery service, Get Fresh Kit, a subscription men’s products service, and Lab42, a market research firm. I conducted PR outreach for these companies and doggyloot, daily deals for dogs. This involved combing through HARO emails, pitching reporters and writing submission pieces for relevant blogs. Towards the end of the year, I was trained in survey writing and programming for Lab42.

In Summer 2012, I worked exclusively with Lab42 as the communications intern. I continued to conduct outreach for promotional infographics, which resulted in coverage in publications including Mashable, Yahoo!, and the Huffington Post.  I assisted in migrating our client database from ZOHO to SalesForce, ensuring that contacts, leads and companies were transferred successfully. We also migrated our newsletter from MailChimp to Act-On, an email tracking tool, and also incorporated Act-On into our sales efforts. I learned the software and created documentation for the sales team to utilize this tool. Finally, I organized a guerrilla marketing effort: to celebrate our rebranding, we rented an empanada truck and visited PR and advertising agencies around Chicago. I organized the guest list, invitations, an empanada truck, as well as day-of logistics.